Case Studies

The new age vending by Pepsico and Coca Cola

Pepsi's Social vending concept: It allows you to access through a touch panel, buy a drink, gift a drink and be part of the pepsi refresh project. Gyaniz Take: Nice innovation, but still cumbersome. Lets watch the video. Coca Cola's Friendship Machine: Allows you to participate with friends to win an extra coke by getting… Continue reading The new age vending by Pepsico and Coca Cola

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Brand Ambassadors, Marketing, News You Can Use

Sachin Tendulkar signs up with Coca Cola and S. Kumars

Tendulkar has signed deals worth Rs. 12-13 crore with apparel maker S Kumars Nationwide (SKNL) for their brand World Player, within days of Coca-Cola announcing a Rs 20-crore, three-year contract with him. SKNL already has big brand ambassadors such as Shah Rukh Khan for Belmonte and Amitabh Bachchan for luxury suitings brand Reid and Taylor.… Continue reading Sachin Tendulkar signs up with Coca Cola and S. Kumars

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Coca cola shadow hits the digital screen before the TV

On December 2, Coca-Cola India released its next TV commercial (TVC), called Shadow, featuring Bollywood actor Imran Khan. Surprisingly, the TVC was not aired on any of the TV channels. In fact, the ad film has been unveiled exclusively on web and mobile platforms. The TVC will be launched on TV channels in the next… Continue reading Coca cola shadow hits the digital screen before the TV

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Coca Cola and Nestle launch Bottled Iced Tea:: Nestea

Coca-Cola company is to extend its joint venture with Swiss food giant Nestle SA, in a bid to entrench itself further in India's high-profile, ready-to-drink tea sector. Coca-Cola India Ltd launched bottled lemon iced tea in Mumbai on Tuesday and is keen on launching bottled peach iced tea, after judging the market response. The two… Continue reading Coca Cola and Nestle launch Bottled Iced Tea:: Nestea