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The new age vending by Pepsico and Coca Cola May 1, 2011

Posted by Gyaniz in Case Studies.
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Pepsi’s Social vending concept:

It allows you to access through a touch panel, buy a drink, gift a drink and be part of the pepsi refresh project.

Gyaniz Take: Nice innovation, but still cumbersome. Lets watch the video.

Coca Cola’s Friendship Machine:

Allows you to participate with friends to win an extra coke by getting a helping hand from one’s friend. Very engaging!

Gyaniz’s Take: Well executed. Would work great as a viral in any country. In India, the growing craze of Friendship day can be harnessed.

Coca Cola’s Happiness Machine:

What can cause more happiness than freebies. This campaign should have had left a very strong brand experience indeed.

Gyaniz Take: Thumbs up!

Your Take!!


Sachin Tendulkar signs up with Coca Cola and S. Kumars January 28, 2011

Posted by Gyaniz in Brand Ambassadors, Marketing, News You Can Use.
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Tendulkar has signed deals worth Rs. 12-13 crore with apparel maker S Kumars Nationwide (SKNL) for their brand World Player, within days of Coca-Cola announcing a Rs 20-crore, three-year contract with him. SKNL already has big brand ambassadors such as Shah Rukh Khan for Belmonte and Amitabh Bachchan for luxury suitings brand Reid and Taylor.

Coca Cola signed Tendulkar as its ‘happiness ambassador’, laying the pitch for a Tendulkar-M S Dhoni face-off in the cola battlefield this season.

Marquee Collection# 76 January 24, 2011

Posted by Gyaniz in Marquee Collection.
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Identify the movie? (Hint: Big Brand connect)



Ans: The Coca Cola Kid.

Coca Cola Kid Gyaniz

Coca Cola Kid Gyaniz

Watch the trailer here:-

Coca cola shadow hits the digital screen before the TV December 9, 2010

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On December 2, Coca-Cola India released its next TV commercial (TVC), called Shadow, featuring Bollywood actor Imran Khan. Surprisingly, the TVC was not aired on any of the TV channels. In fact, the ad film has been unveiled exclusively on web and mobile platforms. The TVC will be launched on TV channels in the next few days, most probably after December 10. It aims to make the TV ad available to more than 4 million digital media users before it broadcasts on TV.

Coca Cola and Nestle launch Bottled Iced Tea:: Nestea November 22, 2010

Posted by Gyaniz in Ads, Marketing, News You Can Use.
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Coca cola Nestea Gyaniz

Coca cola Nestea Gyaniz

Coca-Cola company is to extend its joint venture with Swiss food giant Nestle SA, in a bid to entrench itself further in India’s high-profile, ready-to-drink tea sector. Coca-Cola India Ltd launched bottled lemon iced tea in Mumbai on Tuesday and is keen on launching bottled peach iced tea, after judging the market response. The two flavours will be sold under the Nestle’s Nestea brand.

Nestea is a brand licensed to Beverage Partners Worldwide, a joint venture between Coca-Cola and Nestle, and is headquartered in Switzerland. The 50:50 joint venture leverages the products manufactured by Nestle and the marketing initiatives of Coca-Cola. In India, Nestea will be bottled in a plant in Andhra Pradesh. The joint venture currently, also sells iced tea under brand names Brut in China and Enviga in the US.

Coca cola brands launched in India 2010 Gyaniz

Coca cola brands launched in India 2010 Gyaniz

This is the fourth launch by Coca Cola India in the last one year. The company had launched Burn Energy Drink in Mumbai, New Delhi and Bangalore, Maaza Milky Delite in Kolkata and Minute Maid Nimbu Fresh all over the country recently.