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Samsung signs on David Beckham, boosts its London 2012 Olympics marketing campaign May 5, 2011

Posted by Gyaniz in Brand Ambassadors.
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David Beckham is the new brand ambassador for Samsung. The firm has already agreed a deal to be the worldwide Olympic partner for wireless communication equipment. Commenting on the exciting marketing news to goal.com, Samsung vice-president Gyehyun Kwon spoke of his delight at agreeing terms with Beckham. He said: “David has been actively taking part in a number of initiatives to help young people around the world to enjoy a better life, while Samsung’s London 2012 marketing campaign will also place great importance on the value of engaging youth. “And to this end, we’re delighted that David will be supporting our goal to extend the Olympic Games spectator experience to fans throughout the world using our leading smart mobile technology.

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Castrol India signs up Sachin Tendulkar as brand ambassador December 24, 2010

Posted by Gyaniz in Brand Ambassadors, Marketing, News You Can Use.
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Auto Lubricant major Castrol India has struck a two-year long brand endorsement deal with cricketer Sachin Tendulkar for an undisclosed amount. Tendulkar joins the list of Castrol brand ambassadors that includes high profile names in the field of sports such as footballers Cristiano Ronaldo and David Beckham, along with cricketers Rahul Dravid and Adam Gilchrist. As Castrol’s brand ambassador, Sachin will be the face of the company’s cricket initiatives and promote brands such as Castrol Power1, Activ and GTX.

Castrol has also tied up as the official ‘performance partner’ of International Cricket Council (ICC) until the end of the ICC Cricket World Cup 2015.

Marquee Collection#33 March 28, 2010

Posted by Gyaniz in Marquee Collection.
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Q. Identify the sportsperson from the ad and his claim to fame. (All clues in the picture)

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Ans.: 92-year-old Fauja Singh of Great Britain broke his own world-record for fastest marathon for a runner 90+. His time of 5:40:03 beat his previous best of 6:11:09 set at the London Marathon in April 2003. In 2004, he was featured in an advertising campaign for sportswear manufacturer Adidas alongside David Beckham and Muhammad Ali.