Brand Ambassadors, Marketing, News You Can Use, Trivia

Dhoni to endorse Zandu Pancharishta digestive tonic

Kolkata based consumer goods firm Emami Ltd today said it has appointed Indian cricketer Mahendra Singh Dhoni as the brand ambassador for its digestive tonic — Zandu Pancharishta. The Indian team’s captain along with Bollywood actor Preity Zinta already endorses Emami’s edible oil brand ’Healthy and Tasty’ “With this current initiative of signing Dhoni for… Continue reading Dhoni to endorse Zandu Pancharishta digestive tonic

Marketing

Tees Maar Khan: Disaster for the 11 marketers, is Sheila the only saving grace?

In a massive brand integration campaign, producers of Tees Maar Khan have inked co-promotion deals with 11 brands ranging from telecom to FMCG. The companies include Airtel, Provogue, Fila, Veet, Gitanjali, R Mall, V Mart, Cruz, Go Jiyo, Dainik Bhaskar and Emami. The total net worth of the deals stand at over Rs 10 crore.… Continue reading Tees Maar Khan: Disaster for the 11 marketers, is Sheila the only saving grace?

Brand Ambassadors, News You Can Use

Emami ropes in Bipasha Basu as their new brand ambassador

FMCG firm Emami has signed up with Bipasha Basu to endorse the company's brands. The brands she would be endorsing are yet to be finalised. Emami also has a host of other Bollywood celebrities including Amitabh Bachchan, Shah Rukh Khan, Kareena Kapoor, Preity Zinta and Indian cricket team captain MS Dhoni on board as endorsers… Continue reading Emami ropes in Bipasha Basu as their new brand ambassador

News You Can Use

Emami Sues Dabangg producer for using Zandu Balm in song Munni Badnaam Hui, Malaika Arora Khan will be brand ambassador of Zandu Balm

Emami ,the maker of a pain relief ointment called ‘Zandu Balm’ said that the filmmakers did not take their consent while using the term "Zandu Balm" in their item song " Munni Badnaam Hui" in which Malaika Arora Khan features. Now, Arbaaz Khan’s home production has received legal notice from Emami regarding this. The company… Continue reading Emami Sues Dabangg producer for using Zandu Balm in song Munni Badnaam Hui, Malaika Arora Khan will be brand ambassador of Zandu Balm