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Eveready charges up Akshay Kumar April 23, 2011

Posted by Gyaniz in Brand Ambassadors.
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akshay kumar eveready gyaniz

akshay kumar eveready gyaniz

Eveready Industries India Ltd, India’s largest marketer of dry cell batteries has signed up Bollywood superstar Akshay Kumar as its brand ambassador. Eveready launched its first major advertisement campaign with the famous slogan “Give me Red”. The advertising byline of the popular Red series of batteries, it is today symbolic of the empowered urban lifestyle that the brand reflects.

Eveready is India’s largest marketer of dry cell batteries selling about 1.2 billion units annually. It is also the largest marketer of torches selling more than 2 million pieces per annum. Apart from batteries and torches, Eveready offers a basket of FMCG products that find place in every household. This includes rechargeable batteries, CFL & GLS lamps and packet tea. Eveready has one of the most extensive distribution networks in India of over 4000 distributors reaching out to more than 1 million retail outlets directly. Its products are available in more than 3 million outlets in the country.

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