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Missing the action lately! Simply click on the pic below: October 27, 2011

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Gyaniz is now on Facebook! April 24, 2011

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Facebook

Facebook

Hi Folks, Gyaniz now has its own page on facebook. You can simply “Like It” and stay connected with all the happenings from the world of Gyaniz.

Facebook founder Mark Zuckerberg is the Time “Man of the year 2010” December 21, 2010

Posted by Gyaniz in News You Can Use, Trivia.
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zuckerberg-time-magazine gyaniz

zuckerberg-time-magazine gyaniz

Time Magazine names Mark Zuckerberg, “Person of the Year 2010” ignoring Wikileaks’s Julian Assange.

Time Magazine stated “Facebook has merged with the social fabric of American life, and not just American but human life: nearly half of all Americans have a Facebook account, but 70 percent of Facebook users live outside the United States.”

Interesting fact about Facebook:

If facebook was a country

If facebook was a country

Data source: Wikipedia

You can read more such facts here.

Mcdonalds social marketing campaign grows on Farmville October 8, 2010

Posted by Gyaniz in Ads, Marketing, News You Can Use.
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Facebook farmville mcdonalds

Facebook farmville mcdonalds

The fast food chain, McDonald’s hit FarmVille on 07.10.10 For ONE day as a part of their social marketing campaign. One can use free Mcdonalds balloons and place them on their farm which would exist beyond the one day campaign too, providing brand visibility on farmville long after the campaign is over

Google’s chrome print ad campaign India September 30, 2010

Posted by Gyaniz in Ads, Marketing.
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All through my MBA days I had studied this brand, its evolution and how its has made a mark across the world without using conventional modes of advertising. So, on 29th sep’2010 the full page ad of Google Chrome spread across the daily Times of India’s back page, came as a surprise which broke a few marketing notions I had in mind.

Google Chrome print ad India

Google Chrome print ad India

Why?? and What?? Prompted Google to market using the print media??

My hypothesis:

1. Opinion making and motivator for download: Online ads still do not lead to opinion making, while social media has taken word of mouth to the next level, the online ads have still remained on the same platform where they were in India 2 years back if late evolution compared to Social Media is taken into account.

2. Effectiveness of Print media in India: Chrome’s online advertising has been around for a while, while things have started looking good (see graph), conventionally targetting the Indian consumer and closing the deal with a print campaign would have appeared the safest bet.

Web browser market India

Web browser market India

3. Recent debacles: Google Wave, Nexus One and the losing popularity of Orkut and its loss of its market leadership position to Facebook, has led Google to take the more conventional mode and thus, capitalize on the upward trend of downloads (see graph) for Chrome by buying mainstream Ad space in publications like Times of India which have a considerable readership across their English speaking, net savvy target clientele.

My opinion:

The development is good, and proves the symbiosis that can occur with print and online media. The move would prove healthy in terms of increasing sub brand & product’s recognition and awareness. They right mix is what needs to be targetted E.g. city editions which have higher young readership can be much more effective both in terms of cost as well as reach to the right audience.

Your views and comments invited.

(Figs. Globalstatscounter, Techcrunch)

Marquee Collection#10 (Diwali Issue) October 17, 2009

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Happy Diwali from Team Gyaniz!!

Q. Identify the book & author and the company on which it is based, from the book cover.

Marquee Collection#10

Marquee Collection#10

Ans.: The Accidental Billionaires: The Founding of Facebook: A Tale of Sex, Money, Genius and Betrayal by Ben Mezrich.

Answer Marquee#10

Rightly answered by Udit, Dinakar, Gayatri, Jaya Mukherjee, Ignoramus Scribbler,Anubhav Chatterjee, Abhishek, Jyotesh and Shubhendu. Well done!