Brand Ambassadors, Marketing, News You Can Use

Arjun Rampal to shave for Gillette

Arjun Rampal has been chosen to be the brand ambassador of Gillette. He tweeted about the same saying "Yes guys I am the new brand ambassador (of Gillette). Wonderful to make this association. So all of you get ready for a shave."

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Gillette drops Tiger Woods from Champions marketing campaign

Gillette has officially dropped Tiger Woods from its marketing and advertising campaigns. He has already lost several sponsors, including Accenture, AT&T, and PepsiCo’s Gatorade, in the wake of his well-documented sex scandal. The Boston-based Procter & Gamble Co. subsidiary will, however, continue to showcase other athletes, including baseball great Derek Jeter and tennis star Roger… Continue reading Gillette drops Tiger Woods from Champions marketing campaign

Case Studies, Marketing, News You Can Use

Gillette Guard: Hitting fortune at the bottom of the pyramid

Gillette's newest shaving system has just one blade, a light plastic handle and a sharply lower price. The move by P&G is to aggressively push into emerging markets for new customers and growth. That focus is forcing P&G to be more modest on scale and more flexible on price. Gillette commands about 70% of the… Continue reading Gillette Guard: Hitting fortune at the bottom of the pyramid