Brand Ambassadors, Marketing

IIFA and Amitabh Bachchan part ways

Amitabh Bachchan has been dropped from the position of IIFA’s brand ambassador. The actor remained the face of the international award show for past 10 years ever since the awards began in the year 2000. “Not coming to Toronto IIFA. IIFA says my services are not required,” he tweeted.

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