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Tashi- The retail footwear chain from Tata International

Tata International, the global trading arm of the Tata group and India’s leading leather and leather-products exporter, announced its foray into footwear retail with the launch of Tashi, a speciality footwear retail chain. The company unveiled its first retail store at Greater Kailash, New Delhi. Spread across 2,500sq ft, the Tashi store at New Delhi… Continue reading Tashi- The retail footwear chain from Tata International

Ads, Marketing

Google’s chrome print ad campaign India

All through my MBA days I had studied this brand, its evolution and how its has made a mark across the world without using conventional modes of advertising. So, on 29th sep'2010 the full page ad of Google Chrome spread across the daily Times of India's back page, came as a surprise which broke a… Continue reading Google’s chrome print ad campaign India