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Gillette Guard: Hitting fortune at the bottom of the pyramid

Gillette's newest shaving system has just one blade, a light plastic handle and a sharply lower price. The move by P&G is to aggressively push into emerging markets for new customers and growth. That focus is forcing P&G to be more modest on scale and more flexible on price. Gillette commands about 70% of the… Continue reading Gillette Guard: Hitting fortune at the bottom of the pyramid