Ads, Brand Ambassadors, Marketing

Sonam Kapoor to endorse consumer durable maker Electrolux

Home appliances firm Electrolux today said it has signed Bollywood actress Sonam Kapoor as its brand ambassador. Electrolux sells refrigerators, washing machines, microwaves and air conditioners in India. Electrolux brand is sold and marketed by Videocon. The tagline of the campaign is "Thinking of you".