Brand Ambassadors, Marketing, News You Can Use, Trivia

Dhoni to endorse Zandu Pancharishta digestive tonic

Kolkata based consumer goods firm Emami Ltd today said it has appointed Indian cricketer Mahendra Singh Dhoni as the brand ambassador for its digestive tonic — Zandu Pancharishta. The Indian team’s captain along with Bollywood actor Preity Zinta already endorses Emami’s edible oil brand ’Healthy and Tasty’ “With this current initiative of signing Dhoni for… Continue reading Dhoni to endorse Zandu Pancharishta digestive tonic

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Sony catches Dhoni for Bravia

Sony India plans to capture 40% of the Indian Flat TV segment and for the same Mahendra Singh Dhoni has been signed as the brand ambassador for a year, Sony has chalked out a Rs 100 crore multi-media campaign, including ATL and BTL activities. Dhoni will promote the company's 'The Incredible Game in Sony High… Continue reading Sony catches Dhoni for Bravia

Brand Ambassadors, News You Can Use

Emami ropes in Bipasha Basu as their new brand ambassador

FMCG firm Emami has signed up with Bipasha Basu to endorse the company's brands. The brands she would be endorsing are yet to be finalised. Emami also has a host of other Bollywood celebrities including Amitabh Bachchan, Shah Rukh Khan, Kareena Kapoor, Preity Zinta and Indian cricket team captain MS Dhoni on board as endorsers… Continue reading Emami ropes in Bipasha Basu as their new brand ambassador

TWTW-The Week that Was

The Week That Was #17

1. Identify the man in the picture and why was he in the news recently? Ans.: Narendra Dhoni, elder brother of MS Dhoni in the news for joining the BJP. 2. Identify the connection. Ans.: Shekhar Suman and Shatrughan Sinha both fighting for the Patna Sahib LS seat from Congress and BJP respectively. 3. Who… Continue reading The Week That Was #17