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Dhoni to endorse Zandu Pancharishta digestive tonic March 17, 2011

Posted by Gyaniz in Brand Ambassadors, Marketing, News You Can Use, Trivia.
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Dhoni-Zandu Pancharishta Gyaniz

Dhoni-Zandu Pancharishta Gyaniz

Kolkata based consumer goods firm Emami Ltd today said it has appointed Indian cricketer Mahendra Singh Dhoni as the brand ambassador for its digestive tonic — Zandu Pancharishta. The Indian team’s captain along with Bollywood actor Preity Zinta already endorses Emami’s edible oil brand ’Healthy and Tasty’

“With this current initiative of signing Dhoni for the marketing campaign of Zandu Pancharishta, we hope to enter newer markets and increase category size as he has a huge fan following across all age groups and demographics,” Emami Director, Mr Harsh Agarwal said in a statement.

Sony catches Dhoni for Bravia February 3, 2011

Posted by Gyaniz in Ads, Brand Ambassadors, Marketing, News You Can Use.
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Sony India plans to capture 40% of the Indian Flat TV segment and for the same

Sony-bravia brand ambassador Mahender Singh Dhoni Gyaniz

Sony-bravia brand ambassador Mahender Singh Dhoni Gyaniz

Mahendra Singh Dhoni has been signed as the brand ambassador for a year, Sony has chalked out a Rs 100 crore multi-media campaign, including ATL and BTL activities. Dhoni will promote the company’s ‘The Incredible Game in Sony High Definition’ campaign during the World Cup. Sony is also the ‘On-air Broadcast Sponsor’ on ESPN Star Sports which will provide Live HD feed for Cricket World Cup

Emami ropes in Bipasha Basu as their new brand ambassador September 29, 2010

Posted by Gyaniz in Brand Ambassadors, News You Can Use.
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bipasha-basu

bipasha-basu

FMCG firm Emami has signed up with Bipasha Basu to endorse the company’s brands. The brands she would be endorsing are yet to be finalised. Emami also has a host of other Bollywood celebrities including Amitabh Bachchan, Shah Rukh Khan, Kareena Kapoor, Preity Zinta and Indian cricket team captain MS Dhoni on board as endorsers for various brands including Boro Plus, Navratna hair oil, Fair & Handsome, and Sona Chandi Chywanprash.

The Week That Was #17 April 22, 2009

Posted by Gyaniz in TWTW-The Week that Was.
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1. Identify the man in the picture and why was he in the news recently?

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1

Ans.: Narendra Dhoni, elder brother of MS Dhoni in the news for joining the BJP.

2. Identify the connection.

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2

Ans.: Shekhar Suman and Shatrughan Sinha both fighting for the Patna Sahib LS seat from Congress and BJP respectively.

3. Who is she and what post has she taken up in recent times.

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3

Ans.: Sonal Shah, she has been appointed as the head of the Office of Social Innovation and Civic Participation under Obama administration.

4. Who is he, surrounded in the thick of controversy?

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4

Ans.: Rafiq Qureshi, father of Rubina Qureshi the child star from Slumdog Millionnaire, in the news for allegedly trying to sell her off to an NRI.

5. Who is she and why was she in the news last week?

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Ans.: Dinara Safina, younger sister of Marat Safin was declared as the top ranking woman tennis player according to the ATP rankings.

6. Who and whose replacement in what context?

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6

Ans.: Abbas Kazmi, the new lawyer for 26/11 accused Ajmal Kasab. He replaces the earlier instated Anjali Waghmare.

7. It is called 4:20, give fundaez.

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Ans.: 4:20 Cannabis culture. The origin of the term stems from a story about a group of teenagers at San Rafael High School in San Rafael, California, United States in 1971.The teens would meet after school at 4:20 p.m. to smoke marijuana at the Louis Pasteur statue. It has evolved into a counterculture holiday, where people gather to celebrate and consume cannabis on this day 20th April.