Dhoni to endorse Zandu Pancharishta digestive tonic March 17, 2011Posted by Gyaniz in Brand Ambassadors, Marketing, News You Can Use, Trivia.
Tags: dhoni, Emami, MS Dhoni, Zandu, zandu pancharishta
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Kolkata based consumer goods firm Emami Ltd today said it has appointed Indian cricketer Mahendra Singh Dhoni as the brand ambassador for its digestive tonic — Zandu Pancharishta. The Indian team’s captain along with Bollywood actor Preity Zinta already endorses Emami’s edible oil brand ’Healthy and Tasty’
“With this current initiative of signing Dhoni for the marketing campaign of Zandu Pancharishta, we hope to enter newer markets and increase category size as he has a huge fan following across all age groups and demographics,” Emami Director, Mr Harsh Agarwal said in a statement.
Sony catches Dhoni for Bravia February 3, 2011Posted by Gyaniz in Ads, Brand Ambassadors, Marketing, News You Can Use.
Tags: bravia, dhoni, LCD Tv, mahender singh dhoni, MS Dhoni, Sony
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Sony India plans to capture 40% of the Indian Flat TV segment and for the same
Mahendra Singh Dhoni has been signed as the brand ambassador for a year, Sony has chalked out a Rs 100 crore multi-media campaign, including ATL and BTL activities. Dhoni will promote the company’s ‘The Incredible Game in Sony High Definition’ campaign during the World Cup. Sony is also the ‘On-air Broadcast Sponsor’ on ESPN Star Sports which will provide Live HD feed for Cricket World Cup
Titan Sonata Unveils a new logo December 26, 2010Posted by Gyaniz in Marketing, News You Can Use.
Tags: MS Dhoni, new logo, Sonata wait mat kar, Titan Sonata
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In a bid to appeal further to the young, Titan Sonata, has revamped its brand identity with a more youthful look. Continuing with the brand promise of value and high quality, the brand has also come up with a new campaign to announce the change “Wait Mat Kar”.
The 13 year old brand has chosen the rebranding route for the first time. The change in the brand identity includes a new logo in yellow and blue with a more contemporary feel, and the tagline, ‘Wait Mat Kar’.
Emami ropes in Bipasha Basu as their new brand ambassador September 29, 2010Posted by Gyaniz in Brand Ambassadors, News You Can Use.
Tags: Amitabh Bachchan, Bipasha Basu, Boro Plus, Emami, Fair & Handsome, Kareena Kapoor, MS Dhoni, Navratna hair oil, Preity Zinta, Shah Rukh Khan, Sona Chandi Chywanprash
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FMCG firm Emami has signed up with Bipasha Basu to endorse the company’s brands. The brands she would be endorsing are yet to be finalised. Emami also has a host of other Bollywood celebrities including Amitabh Bachchan, Shah Rukh Khan, Kareena Kapoor, Preity Zinta and Indian cricket team captain MS Dhoni on board as endorsers for various brands including Boro Plus, Navratna hair oil, Fair & Handsome, and Sona Chandi Chywanprash.