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India Today’s Meow FM rebranded as Oye! 104.8 FM September 26, 2010

Posted by Gyaniz in Marketing.
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TV Today Network has re-launched its FM radio channel Meow FM to Oye! 104.8 FM.

Oye FM

Oye FM 104.8

Meow FM was distinctly targeted at the women listeners.

Meow FM

Meow FM

With the new positioning the radio station will focus on the Bollywood content. The new tagline of Oye FM is Sabse Filmi. The radio station will offer listeners a mix of Bollywood, RJ talk and humour. The station will tweak its product offering for all its seven stations- Mumbai, Delhi, Kolkata, Amritsar, Jodhpur, Patiala and Shimla to cater to distinct consumer preference.