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The new age vending by Pepsico and Coca Cola May 1, 2011

Posted by Gyaniz in Case Studies.
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Pepsi’s Social vending concept:

It allows you to access through a touch panel, buy a drink, gift a drink and be part of the pepsi refresh project.

Gyaniz Take: Nice innovation, but still cumbersome. Lets watch the video.

Coca Cola’s Friendship Machine:

Allows you to participate with friends to win an extra coke by getting a helping hand from one’s friend. Very engaging!

Gyaniz’s Take: Well executed. Would work great as a viral in any country. In India, the growing craze of Friendship day can be harnessed.

Coca Cola’s Happiness Machine:

What can cause more happiness than freebies. This campaign should have had left a very strong brand experience indeed.

Gyaniz Take: Thumbs up!


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Sachin Tendulkar signs up with Coca Cola and S. Kumars January 28, 2011

Posted by Gyaniz in Brand Ambassadors, Marketing, News You Can Use.
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sachin_coke_ambassador_Skumars_gyaniz

sachin_coke_ambassador_Skumars_gyaniz

Tendulkar has signed deals worth Rs. 12-13 crore with apparel maker S Kumars Nationwide (SKNL) for their brand World Player, within days of Coca-Cola announcing a Rs 20-crore, three-year contract with him. SKNL already has big brand ambassadors such as Shah Rukh Khan for Belmonte and Amitabh Bachchan for luxury suitings brand Reid and Taylor.

Coca Cola signed Tendulkar as its ‘happiness ambassador’, laying the pitch for a Tendulkar-M S Dhoni face-off in the cola battlefield this season.

Gillette drops Tiger Woods from Champions marketing campaign December 26, 2010

Posted by Gyaniz in Marketing.
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GILLETTE TIGER WOODS

GILLETTE TIGER WOODS

Gillette has officially dropped Tiger Woods from its marketing and advertising campaigns. He has already lost several sponsors, including Accenture, AT&T, and PepsiCo’s Gatorade, in the wake of his well-documented sex scandal. The Boston-based Procter & Gamble Co. subsidiary will, however, continue to showcase other athletes, including baseball great Derek Jeter and tennis star Roger Federer.