Case Studies

The new age vending by Pepsico and Coca Cola

Pepsi's Social vending concept: It allows you to access through a touch panel, buy a drink, gift a drink and be part of the pepsi refresh project. Gyaniz Take: Nice innovation, but still cumbersome. Lets watch the video. Coca Cola's Friendship Machine: Allows you to participate with friends to win an extra coke by getting… Continue reading The new age vending by Pepsico and Coca Cola

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Brand Ambassadors, Marketing, News You Can Use

Sachin Tendulkar signs up with Coca Cola and S. Kumars

Tendulkar has signed deals worth Rs. 12-13 crore with apparel maker S Kumars Nationwide (SKNL) for their brand World Player, within days of Coca-Cola announcing a Rs 20-crore, three-year contract with him. SKNL already has big brand ambassadors such as Shah Rukh Khan for Belmonte and Amitabh Bachchan for luxury suitings brand Reid and Taylor.… Continue reading Sachin Tendulkar signs up with Coca Cola and S. Kumars

Marketing

Gillette drops Tiger Woods from Champions marketing campaign

Gillette has officially dropped Tiger Woods from its marketing and advertising campaigns. He has already lost several sponsors, including Accenture, AT&T, and PepsiCo’s Gatorade, in the wake of his well-documented sex scandal. The Boston-based Procter & Gamble Co. subsidiary will, however, continue to showcase other athletes, including baseball great Derek Jeter and tennis star Roger… Continue reading Gillette drops Tiger Woods from Champions marketing campaign