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Sonakshi Sinha the new face of Provogue

Sonakshi Sinha was announced as the new face of Provogue, at Yash Raj Studios in Andheri, Mumbai. The 23-year-old fashion designer turned actor replaces Katrina Kaif as the face of the brand's Women's Wear.

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Tees Maar Khan: Disaster for the 11 marketers, is Sheila the only saving grace?

In a massive brand integration campaign, producers of Tees Maar Khan have inked co-promotion deals with 11 brands ranging from telecom to FMCG. The companies include Airtel, Provogue, Fila, Veet, Gitanjali, R Mall, V Mart, Cruz, Go Jiyo, Dainik Bhaskar and Emami. The total net worth of the deals stand at over Rs 10 crore.… Continue reading Tees Maar Khan: Disaster for the 11 marketers, is Sheila the only saving grace?