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Sachin Tendulkar signs up with Coca Cola and S. Kumars January 28, 2011

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sachin_coke_ambassador_Skumars_gyaniz

Tendulkar has signed deals worth Rs. 12-13 crore with apparel maker S Kumars Nationwide (SKNL) for their brand World Player, within days of Coca-Cola announcing a Rs 20-crore, three-year contract with him. SKNL already has big brand ambassadors such as Shah Rukh Khan for Belmonte and Amitabh Bachchan for luxury suitings brand Reid and Taylor.

Coca Cola signed Tendulkar as its ‘happiness ambassador’, laying the pitch for a Tendulkar-M S Dhoni face-off in the cola battlefield this season.

Castrol India signs up Sachin Tendulkar as brand ambassador December 24, 2010

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Auto Lubricant major Castrol India has struck a two-year long brand endorsement deal with cricketer Sachin Tendulkar for an undisclosed amount. Tendulkar joins the list of Castrol brand ambassadors that includes high profile names in the field of sports such as footballers Cristiano Ronaldo and David Beckham, along with cricketers Rahul Dravid and Adam Gilchrist. As Castrol’s brand ambassador, Sachin will be the face of the company’s cricket initiatives and promote brands such as Castrol Power1, Activ and GTX.

Castrol has also tied up as the official ‘performance partner’ of International Cricket Council (ICC) until the end of the ICC Cricket World Cup 2015.

Sachin Tendulkar straps on Audemars Piguet November 2, 2010

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Sachin tendulkar brand ambassador Audemars Piguet

Sachin tendulkar brand ambassador Audemars Piguet

Sachin Tendulkar has joined the ranks of International stars Lionel Messi, Rubens Barrichello, etc. as the brand ambassador of the luxury Swiss watch brand Audemars Piguet.

About Audemars Piguet:

The roots of Audemars Piguet date back to 1875, when the 23-year-old Jules-Louis Audemars met Edward-Auguste Piguet, then only 21, at Vallée de Joux, which is considered to be the cradle of prestige watch-making. Their hometown was Le Brassus. When they graduated school they went to Vallée de Joux to start working in their favorite field of watch manufacturing.

Thus Audemars started producing component parts for movements and Piguet got the job of a repasseur, whose job it was to make the final regulation of the timepiece. They founded a firm later known as Audemars, Piguet et Cie.

Audemars Piguet has launched several watches like the smallest minute repeater in the world and a jumping second hand (i.e. the second hand jumps from second to second in quanta rather than progressively) pocket watch. In 1925 Audemars Piguet introduced the world’s thinnest pocket watch, at 1.32 millimeters. In 1928, the company created the first skeleton watch.

Sachin Tendulkar joins the ranks in Indian Airforce September 3, 2010

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Sachin Tendulkar the new brand ambassador of Indian Airforce

Sachin Tendulkar the new brand ambassador of Indian Airforce

Sachin Tendulkar is the new brand ambassador of Indian Airforce, as he joins the ranks as a Group Captain on 3rd Sep’2010.