Brand Ambassadors, Marketing, News You Can Use

Sachin Tendulkar signs up with Coca Cola and S. Kumars

Tendulkar has signed deals worth Rs. 12-13 crore with apparel maker S Kumars Nationwide (SKNL) for their brand World Player, within days of Coca-Cola announcing a Rs 20-crore, three-year contract with him. SKNL already has big brand ambassadors such as Shah Rukh Khan for Belmonte and Amitabh Bachchan for luxury suitings brand Reid and Taylor.… Continue reading Sachin Tendulkar signs up with Coca Cola and S. Kumars

Brand Ambassadors, Marketing, News You Can Use

Castrol India signs up Sachin Tendulkar as brand ambassador

Auto Lubricant major Castrol India has struck a two-year long brand endorsement deal with cricketer Sachin Tendulkar for an undisclosed amount. Tendulkar joins the list of Castrol brand ambassadors that includes high profile names in the field of sports such as footballers Cristiano Ronaldo and David Beckham, along with cricketers Rahul Dravid and Adam Gilchrist.… Continue reading Castrol India signs up Sachin Tendulkar as brand ambassador

Brand Ambassadors, Marketing, News You Can Use

Sachin Tendulkar straps on Audemars Piguet

Sachin Tendulkar has joined the ranks of International stars Lionel Messi, Rubens Barrichello, etc. as the brand ambassador of the luxury Swiss watch brand Audemars Piguet. About Audemars Piguet: The roots of Audemars Piguet date back to 1875, when the 23-year-old Jules-Louis Audemars met Edward-Auguste Piguet, then only 21, at Vallée de Joux, which is… Continue reading Sachin Tendulkar straps on Audemars Piguet