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Sonakshi Sinha to replace Katrina Kaif as the new brand ambassador for Dyna Soap December 24, 2010

Posted by Gyaniz in Brand Ambassadors, Marketing, News You Can Use.
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sonakshi-sinha-dyna soap-gyaniz

sonakshi-sinha-dyna soap-gyaniz

Sonakshi Sinha enters the world of endorsements with the announcement of she being named as the new face of Dyna beauty Soap. The 23-year-old Dabangg Actress replaces Katrina Kaif as the brand ambassador of the soap brand.

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Dabangg Star Salman Khan signed by Mountain Dew as brand ambassador December 24, 2010

Posted by Gyaniz in Brand Ambassadors, Marketing, News You Can Use.
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Salman Khan Mountain Dew

Salman Khan Mountain Dew

Salman Khan has been named brand ambassador of Mountain Dew at a whopping fee of Rs 5 crores. Until now the company used only action stunts in their commercials. Sources reveal the popularity of Salman Khan as an action figure has lead to the brand association.

Pamela Anderson enters Bigg Boss house: Wait and see what the TRPs say November 17, 2010

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Pamela Anderson enters Bigg Boss gyaniz

Pamela Anderson enters Bigg Boss gyaniz

After all the speculation, the 43 year old bombshell Pamela Anderson entered the BIgg Boss house- The Indian version of Big Brother on Monday night. One of her tasks during the three day stay will be to teach her housemates how to purify water. She s the second Western celebrity to appear on the show – late reality star Jade Goody also starred on the 2008 series, only to leave soon after entering the house after receiving her cancer diagnosis from doctors. The channel is paying Rs. 2.5 cr for a 3 day stay to Pamela.

The spokesman for Colors TV, said: ‘With Pamela coming as a celebrity guest, the glamour quotient of the show has gone up several notches.’

Now, finally is this is the answer to the TRP battle between Bigg Boss and KBC 4. The battle so far looks like this,

Bigg Boss 4 vs KBC 4 TRP war Gyaniz

Bigg Boss 4 vs KBC 4 TRP war Gyaniz

Emami Sues Dabangg producer for using Zandu Balm in song Munni Badnaam Hui, Malaika Arora Khan will be brand ambassador of Zandu Balm September 22, 2010

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Zandu Balm

Zandu Balm

Munni Badnaam hui Dabangg

Munni Badnaam hui Dabangg

Emami ,the maker of a pain relief ointment called ‘Zandu Balm’ said that the filmmakers did not take their consent while using the term “Zandu Balm” in their item song ” Munni Badnaam Hui” in which Malaika Arora Khan features. Now, Arbaaz Khan’s home production has received legal notice from Emami regarding this. The company has requested the producers of the movie either to delete the brand name (Zandu Balm) from the song or totally delete the song from the movie.

The producers and Emami have agreed on an out of court settlement whereby Malaika Arora Khan would become the Brand ambassador of Zandu Balm with a special ad based on the popular song.

The Week That Was #14 April 2, 2009

Posted by Gyaniz in TWTW-The Week that Was.
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1. Who is he from the world of motorsport, and his creation’s claim to fame?

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Ans.: Ross Brawn of Brawn F1 team which he bought from Honda. In its inaugral race the team secured the first two podium finishes.

2. Who is she from the world of politics, and who brought her into the news last week?

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Ans.: Anu Tandon, Congress Candidate from Unnao. Salman khan campaigned for her.

3. Who is this business stalwart?

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Ans.: Rick Wagoner, ex-CEO of General Motors.

4. Why were the 2 beauties in the news together linking them to an iconic entity.

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Ans.: Both Aishwariya and Katrina were in the news linking them Barbie Show at the Fashion week, in the end it was katrina who did the Barbie All Doll’d up Show.

5. Who is she and what controversy surrounds her.

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Ans.: Anjali Waghmare, she has taken up the responsibility to represent Ajmal Kasab in his trial.

6. What reason brought these two business entities together?

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Ans.: LIC and Corporation Bank have come together to launch LIC credit cards.

7. Who is he, and whose downfall did he bring about?

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Ans.: Sandeep Pandey, whose PIL against Sanjay Dutt led to the latter’s disqualification to contest elections.