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France mints Rs 65 lakh gold coin with Taj Mahal November 20, 2010

Posted by Gyaniz in Marketing, News You Can Use.
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Taj gold coin paris gyaniz

Taj gold coin paris gyaniz

The world-renowned Monnaie de Paris (Paris Mint) has unveiled a rare work of artistry – a gold coin bearing a Taj Mahal engraving – at their Manhattan showroom. The limited edition gold coin weighs one kilo and is priced at Rs. 65 lakh. Each coin, which is minted in .999 pure gold and measures 37mm in diameter, is the world’s first coin to include 68 hand-set Cartier diamonds. Here’s a look at the limited edition Taj Mahal coin that was issued on November 17, 2010.


HUL relaunches Red Label tea with Anupam Kher October 8, 2010

Posted by Gyaniz in Ads, Brand Ambassadors, Marketing.
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Red label tea anupam kher

Red label tea anupam kher

The country’s largest fast moving consumer goods Hindustan Unilever (HUL) today said it has re-launched Brooke Bond Red Label tea brand.

As a part of the re-launch that is aimed at changing the brand’s positioning, HUL has released a new advertising campaign featuring Bollywood actor Anupam Kher.

“Red Label has been re-launched as not just a tasty but healthy drink. For the first time the brand will have a Bollywood celebrity as part of the campaign,” HUL, Category Head (Beverages) Arun Srinivas said in a statement.

The company’s Broke Bond portfolio also includes brands such as Taj Mahal, 3 Roses, Taaza and Sehatmand. Red Label is HUL’s largest tea brand, the statement added.

Source: PTI

Bhadohi Carpets get the GI tag September 9, 2010

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Bhadohi Carpets

Bhadohi Carpets

The town of Bhadohi in Sant Ravidas Nagar, Uttar Pradesh has finally got its deserved recognition. Bhadohi Carpets have been granted the GI or the Geographical Indicator tag to protect its unique identity. It now joins the league of Darjeeling Tea, Tirupati Laddu, Puneri Pagdi and several others.

The specialty of Bhadohi carpets is their distinct designs. These designs have been developed indigenously and include various tints of Taj Mahal in natural color or Sirdar in subdued colors. They come with hand embossed or hand carved borders in rose-beige, honey, ivory and Iraq green. Another popular design that is called ‘sculpture design’ uses clippings of the thread around the helm to give it a 3-dimensional texture. Mostly bright colored pastel shades are used in this 18th century design pattern.