Jack Daniels Old No.7 Story It is considered as Jack's greatest coup, the name he gave to his high-quality product—"Old No. 7". Apparently, nobody knows why. The official historian at the Jack Daniel Distillery today says it's the most often asked question during factory tours. Imagination has led to many a theories that have been… Continue reading Trivia Tuesday- Do you know the story behind why Jack Daniels named his whiskey Old No.7 and not No.7?