jump to navigation

History of the Allianz logo March 16, 2011

Posted by Gyaniz in Logos, Trivia.
Tags: , , , ,
trackback

Allianz_logo history Gyaniz

Allianz_logo history Gyaniz

Allianz is the second largest international insurance and financial services organization in the world, headquartered in Munich, Germany.

Logo History:
The choice of the Reich eagle as Allianz’s logo, with the Munich Kindl and the Berlin Bear in the left and right bottom corners, pointed to the original and new location of the enterprise, although the specificity of these particularist elements was eliminated in 1923 when the logo was transformed to reflect at once the unity and the multiplicity of an expanded company. The new logo showed a single mother eagle encompassing three smaller eagles, and while the contours of the logo were to become “softer” and more appealing by the mid-1970s. The logo underwent a change again in the 90s with parallel 3 lines that depicted the 4 eagles.

Advertisements

Comments»

No comments yet — be the first.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: