Allianz is the second largest international insurance and financial services organization in the world, headquartered in Munich, Germany.
Logo History
The choice of the Reich eagle as Allianz’s logo, with the Munich Kindl and the Berlin Bear in the left and right bottom corners, pointed to the original and new location of the enterprise, although the specificity of these particularist elements was eliminated in 1923 when the logo was transformed to reflect at once the unity and the multiplicity of an expanded company. The new logo showed a single mother eagle encompassing three smaller eagles, and while the contours of the logo were to become “softer” and more appealing by the mid-1970s. The logo underwent a change again in the 90s with parallel 3 lines that depicted the 4 eagles.
(Updated Feb 24, 2020)
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