Star Tv unveils its HD identity

Star India unveiled its new corporate logo, Hot Star, and announced the launch of five of its key channels in the high definition (HD) format. Speaking about the new corporate logo, Uday Shankar, chief executive officer, Star India, said, ''Our new corporate logo reflects the vigour and vitality of a new India that Star has… Continue reading Star Tv unveils its HD identity

Logos, Marketing

Interglobe unveils a new logo

InterGlobe, the Indian aviation and travel corporation which owns the low-fare airline IndiGo and operates a hotel chain as joint-venture with Accor has unveiled a new corporate identity. It is credited to London brand consultancy Circus and Mumbai design agency Grandmother India. The new logo contains a symbol with six spokes with different lengths and… Continue reading Interglobe unveils a new logo

Logos, Marketing, Trivia

History of the Siemens Logo

Siemens & Halske was represented by the S & H alphabets in the logo until 1973, when the company logo was reduced to Siemens alone. Siemens: Siemens & Halske was founded by Werner von Siemens on 12 October 1847. Based on the telegraph, his invention used a needle to point to the sequence of letters,… Continue reading History of the Siemens Logo

Logos, Marketing, News You Can Use, Trivia

Daimler introduces BharatBenz in India

Looking at the growth of commercial vehicles in India, Daimler unveiled an all new brand ‘BharatBenz’ whose operation will only be limited to the commercial vehicles such as buses and trucks. Earlier, Daimler was manufacturing the Actros trucks from its Pune plant. But now, the company has invested Rs 4,400 crore for a factory in… Continue reading Daimler introduces BharatBenz in India

Logos, Trivia

History of the Allianz logo

Allianz is the second largest international insurance and financial services organization in the world, headquartered in Munich, Germany. Logo History The choice of the Reich eagle as Allianz’s logo, with the Munich Kindl and the Berlin Bear in the left and right bottom corners, pointed to the original and new location of the enterprise, although… Continue reading History of the Allianz logo