Star Tv unveils its HD identity

Star India unveiled its new corporate logo, Hot Star, and announced the launch of five of its key channels in the high definition (HD) format. Speaking about the new corporate logo, Uday Shankar, chief executive officer, Star India, said, ''Our new corporate logo reflects the vigour and vitality of a new India that Star has…

Maruti Suzuki brings about a logo change

The new Maruti Suzuki India branding sees both logos untouched but what has been altered is the positioning of the logos. It just seems that the company has moved from saying ‘Count on us’ to ‘Way of life’.

Interglobe unveils a new logo

InterGlobe, the Indian aviation and travel corporation which owns the low-fare airline IndiGo and operates a hotel chain as joint-venture with Accor has unveiled a new corporate identity. It is credited to London brand consultancy Circus and Mumbai design agency Grandmother India. The new logo contains a symbol with six spokes with different lengths and…

Hindware has a new logo

HSIL Ltd, the group behind India’s leading ceramics brand Hindware, announced a fresh identity for the iconic brand. Being one of the most trusted names in bathware for millions of customers across India, Hindware has suitably recognised their evolving perceptions and needs. In the past 50 years of its existence, Hindware has steadily developed into…

History of the Siemens Logo

Siemens & Halske was represented by the S & H alphabets in the logo until 1973, when the company logo was reduced to Siemens alone. Siemens: Siemens & Halske was founded by Werner von Siemens on 12 October 1847. Based on the telegraph, his invention used a needle to point to the sequence of letters,…

Daimler introduces BharatBenz in India

Looking at the growth of commercial vehicles in India, Daimler unveiled an all new brand ‘BharatBenz’ whose operation will only be limited to the commercial vehicles such as buses and trucks. Earlier, Daimler was manufacturing the Actros trucks from its Pune plant. But now, the company has invested Rs 4,400 crore for a factory in…

History of the Allianz logo

Allianz is the second largest international insurance and financial services organization in the world, headquartered in Munich, Germany. Logo History The choice of the Reich eagle as Allianz’s logo, with the Munich Kindl and the Berlin Bear in the left and right bottom corners, pointed to the original and new location of the enterprise, although…

History of the Shell logo

The word "Shell" first appeared in 1891, as the trade mark for kerosene being shipped to the Far East by Marcus Samuel and Company. This small London business dealt originally in antiques, curios and oriental seashells. These became so popular – the Victorians used them to decorate trinket boxes in particular – that soon they…

Starbucks brings about a new logo to highlight more than coffee approach

Starbucks unveiled a new logo Wednesday, its first update since 1992. The new logo features simply the sea maiden, Siren--with no “Starbucks Coffee” or other lettering. The logo will roll out into stores beginning in March, to coincide with Starbucks Corp.’s 40th anniversary. In explanation of the switch to a wordless logo, Starbucks’ chairman, president…