Star Tv unveils its HD identity April 23, 2011Posted by Gyaniz in Logos.
Tags: Asli HD, karan johar, Star TV
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Star India unveiled its new corporate logo, Hot Star, and announced the launch of five of its key channels in the high definition (HD) format. Speaking about the new corporate logo, Uday Shankar, chief executive officer, Star India, said, ”Our new corporate logo reflects the vigour and vitality of a new India that Star has been privileged to grow with.” The new logo has been designed by London-based brand solutions company – Venture 3, which had created the current StarPlus logo. Hot Star will be promoted internally, the company said.
The HD rollout from Star India includes channels – Star Plus, Star Movies, Star Gold, Star World and Nat Geo, all of which will sport the HD mark on their respective logos. Positioned as Asli HD, the channels will be available to viewers who have an HD television set, and who have subscribed the channels on DTH platforms. The content for the format will be shot in HD, recorded and edited in HD, and mixed for 5.1 Dolby surround sound.
Maruti Suzuki brings about a logo change April 23, 2011Posted by Gyaniz in Logos.
Tags: count on us, maruti, maruti suzuki, maruti suzuki logo, way of life
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The new Maruti Suzuki India branding sees both logos untouched but what has been altered is the positioning of the logos. It just seems that the company has moved from saying ‘Count on us’ to ‘Way of life’.
Interglobe unveils a new logo April 23, 2011Posted by Gyaniz in Logos, Marketing.
Tags: Accor, Indigo, Indigo airlines, Interglobe
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InterGlobe, the Indian aviation and travel corporation which owns the low-fare airline IndiGo and operates a hotel chain as joint-venture with Accor has unveiled a new corporate identity.
It is credited to London brand consultancy Circus and Mumbai design agency Grandmother India. The new logo contains a symbol with six spokes with different lengths and colours. The spokes can animate to change their length and position. The main Interglobe logo and the logos of its six corporate divisions all use different interations of the symbol. The position of the “axle” in the symbol does however not change.
The six spokes probably represents to company’s six divisions (or ‘verticals’). The changing and fluid nature of the symbol represents change and fluidity, and the unchanging center probably stands for stability and sticking to core values.
Hindware has a new logo April 23, 2011Posted by Gyaniz in Logos.
Tags: hindware, hindware logo, sanitary products, somany group
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HSIL Ltd, the group behind India’s leading ceramics brand Hindware, announced a fresh identity for the iconic brand. Being one of the most trusted names in bathware for millions of customers across India, Hindware has suitably recognised their evolving perceptions and needs. In the past 50 years of its existence, Hindware has steadily developed into a brand which signifies utmost innovation and quality. The new identity reflects these values and the company is all set to position Hindware as a young, vibrant & contemporary brand which is representative of ‘Change, Positivity & Passion’ and in sync with what modern India believes in.
History of the Siemens Logo March 19, 2011Posted by Gyaniz in Logos, Marketing, Trivia.
Tags: first street lighting, first telegraph, german engineering company, Siemens, Siemens & Halske
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Siemens & Halske was represented by the S & H alphabets in the logo until 1973, when the company logo was reduced to Siemens alone.
Siemens & Halske was founded by Werner von Siemens on 12 October 1847. Based on the telegraph, his invention used a needle to point to the sequence of letters, instead of using Morse code. The company, then called Telegraphen-Bauanstalt von Siemens & Halske, opened its first workshop on October 12.
In 1848, the company built the first long-distance telegraph line in Europe; 500 km from Berlin to Frankfurt am Main. In 1867, Siemens completed the monumental Indo-European (Calcutta to London) telegraph line. In 1881, a Siemens AC Alternator driven by a watermill was used to power the world’s first electric street lighting in the town of Godalming, United Kingdom. The company continued to grow and diversified into electric trains and light bulbs.
Daimler introduces BharatBenz in India March 17, 2011Posted by Gyaniz in Logos, Marketing, News You Can Use, Trivia.
Tags: actros, benz, bharat benz, Chennai, daimler, man, navistar, oragadam, pune, volvo
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Looking at the growth of commercial vehicles in India, Daimler unveiled an all new brand ‘BharatBenz’ whose operation will only be limited to the commercial vehicles such as buses and trucks. Earlier, Daimler was manufacturing the Actros trucks from its Pune plant. But now, the company has invested Rs 4,400 crore for a factory in Oragadam near Chennai. It will offer commercial vehicles from 6 to 49 tonnes under the BharatBenz brand.
With this initiative, Daimler joins other global giants like Sweden’s Volvo, Germany’s Man and America’s Navistar to tap the growing segment. The key difference being, others have entered India by creating a JV with an Indian company, whereas Daimler is all on its own. The company will roll out trucks in 2012.
History of the Allianz logo March 16, 2011Posted by Gyaniz in Logos, Trivia.
Tags: Allianz, Allianz logo history, Bajaj Allianz, German Insurance, Logo History
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Allianz is the second largest international insurance and financial services organization in the world, headquartered in Munich, Germany.
The choice of the Reich eagle as Allianz’s logo, with the Munich Kindl and the Berlin Bear in the left and right bottom corners, pointed to the original and new location of the enterprise, although the specificity of these particularist elements was eliminated in 1923 when the logo was transformed to reflect at once the unity and the multiplicity of an expanded company. The new logo showed a single mother eagle encompassing three smaller eagles, and while the contours of the logo were to become “softer” and more appealing by the mid-1970s. The logo underwent a change again in the 90s with parallel 3 lines that depicted the 4 eagles.
History of the Shell logo January 9, 2011Posted by Gyaniz in Logos, Marketing, Trivia.
Tags: logo, logo origins, pecten, shell, Shell history, shell oil, Tata Crucible
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The word “Shell” first appeared in 1891, as the trade mark for kerosene being shipped to the Far East by Marcus Samuel and Company. This small London business dealt originally in antiques, curios and oriental seashells. These became so popular – the Victorians used them to decorate trinket boxes in particular – that soon they formed the basis of the company’s profitable import and export trade with the Far East.
The word was elevated to corporate status in 1897, when Samuel formed The “Shell” Transport and Trading Company. The first logo (1901) was a mussel shell, but by 1904 a scallop shell or ‘Pecten” emblem had been introduced to give a visual manifestation to the corporate and brand name.
The choice of a shell as an emblem was not surprising, as it was the company name. Also, each of Samuel’s tankers carrying kerosene to the Far East had been named after a different seashell. But why specifically was the scallop or Pecten chosen as the company’s symbol in 1904? It was certainly not the simplest shape to reproduce in printed form.
Both the word “Shell” and the Pecten symbol may have been suggested to Samuel and Co. by another interested party. A Mr Graham, who imported Samuel’s kerosene into India and sold it as ‘Graham’s Oil’, subscribed capital to, and became a director of, The “Shell” Transport and Trading Company.
There is some evidence that the Shell emblem was taken from his family coat of arms. The ‘St James’s Shell’ had been adopted by the Graham family after their ancestors made the pilgrimage to Santiago de Compostella in Spain. Whatever its origins, the original design was a reasonably faithful reproduction of the Pecten or scallop shell.
When the Royal Dutch Petroleum Company and “Shell” Transport and Trading merged in 1907 it was the latter’s brand name and symbol which then became the short form name (“Shell”) and the visible emblem (the “Pecten”) of the new Royal Dutch/Shell Group. And so it has remained ever since.
The form of the Shell emblem has changed gradually over the years in line with trends in graphic design. The current emblem was created by the great designer Raymond Loewy and introduced in 1971. Thirty years on it stands the test of time as one of the world’s most recognised symbols.
Why red and yellow?
The exact origins of the Shell red and yellow are hard to define. True, Samuel and Company first shipped kerosene to the Far East in tin containers painted red. But the link, once again, could be with Spain.
In 1915, when the Shell Company of California first built service stations, they had to compete against other companies. Bright colours were the solution, but colours that would not offend the Californians. Because of the state’s strong Spanish connections, the red and yellow of Spain were chosen.
As with the Pecten, the actual colours have been modified over the years, most notably in 1995 when a bright, fresh and very consumer friendly new Shell Red and Shell Yellow were introduced to launch Shell’s new retail visual identity. The Shell emblem – or Pecten – remains one of the greatest brand symbols in the 21st Century.
Source: Entire text from Shell Corporate website
Tags: howard schultz, new logo, Starbucks, starbucks coffee
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Starbucks unveiled a new logo Wednesday, its first update since 1992. The new logo features simply the sea maiden, Siren–with no “Starbucks Coffee” or other lettering. The logo will roll out into stores beginning in March, to coincide with Starbucks Corp.’s 40th anniversary.
In explanation of the switch to a wordless logo, Starbucks’ chairman, president and CEO Howard Schultz said in a statement: “Our new brand identity will give us the freedom and flexibility to explore innovations and new channels of distribution.” Starbucks joins companies such as McDonald’s and Apple who have forgone verbiage in their logos once the brand became world-renowned. With a presence in more than 50 countries via its coffee shops, in-home products and and grocery store products, the coffee brand has come a long way since its original Seattle shop.
Starbucks logo journey so far: