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Star Tv unveils its HD identity April 23, 2011

Posted by Gyaniz in Logos.
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Star TV Asli HD Gyaniz

Star TV Asli HD Gyaniz

Star India unveiled its new corporate logo, Hot Star, and announced the launch of five of its key channels in the high definition (HD) format. Speaking about the new corporate logo, Uday Shankar, chief executive officer, Star India, said, ”Our new corporate logo reflects the vigour and vitality of a new India that Star has been privileged to grow with.” The new logo has been designed by London-based brand solutions company – Venture 3, which had created the current StarPlus logo. Hot Star will be promoted internally, the company said.

The HD rollout from Star India includes channels – Star Plus, Star Movies, Star Gold, Star World and Nat Geo, all of which will sport the HD mark on their respective logos. Positioned as Asli HD, the channels will be available to viewers who have an HD television set, and who have subscribed the channels on DTH platforms. The content for the format will be shot in HD, recorded and edited in HD, and mixed for 5.1 Dolby surround sound.

Interglobe unveils a new logo April 23, 2011

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Interglobe unveils a new logo

Interglobe unveils a new logo

InterGlobe, the Indian aviation and travel corporation which owns the low-fare airline IndiGo and operates a hotel chain as joint-venture with Accor has unveiled a new corporate identity.

It is credited to London brand consultancy Circus and Mumbai design agency Grandmother India. The new logo contains a symbol with six spokes with different lengths and colours. The spokes can animate to change their length and position. The main Interglobe logo and the logos of its six corporate divisions all use different interations of the symbol. The position of the “axle” in the symbol does however not change.

The six spokes probably represents to company’s six divisions (or ‘verticals’). The changing and fluid nature of the symbol represents change and fluidity, and the unchanging center probably stands for stability and sticking to core values.

History of the Siemens Logo March 19, 2011

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Siemens_Logo History Gyaniz

Siemens_Logo History Gyaniz

Siemens & Halske was represented by the S & H alphabets in the logo until 1973, when the company logo was reduced to Siemens alone.

Siemens:

Siemens & Halske was founded by Werner von Siemens on 12 October 1847. Based on the telegraph, his invention used a needle to point to the sequence of letters, instead of using Morse code. The company, then called Telegraphen-Bauanstalt von Siemens & Halske, opened its first workshop on October 12.

In 1848, the company built the first long-distance telegraph line in Europe; 500 km from Berlin to Frankfurt am Main. In 1867, Siemens completed the monumental Indo-European (Calcutta to London) telegraph line. In 1881, a Siemens AC Alternator driven by a watermill was used to power the world’s first electric street lighting in the town of Godalming, United Kingdom. The company continued to grow and diversified into electric trains and light bulbs.

Daimler introduces BharatBenz in India March 17, 2011

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Bharat benz gyaniz

Bharat benz gyaniz

Looking at the growth of commercial vehicles in India, Daimler unveiled an all new brand ‘BharatBenz’ whose operation will only be limited to the commercial vehicles such as buses and trucks. Earlier, Daimler was manufacturing the Actros trucks from its Pune plant. But now, the company has invested Rs 4,400 crore for a factory in Oragadam near Chennai. It will offer commercial vehicles from 6 to 49 tonnes under the BharatBenz brand.

With this initiative, Daimler joins other global giants like Sweden’s Volvo, Germany’s Man and America’s Navistar to tap the growing segment. The key difference being, others have entered India by creating a JV with an Indian company, whereas Daimler is all on its own. The company will roll out trucks in 2012.

History of the Allianz logo March 16, 2011

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Allianz_logo history Gyaniz

Allianz_logo history Gyaniz

Allianz is the second largest international insurance and financial services organization in the world, headquartered in Munich, Germany.

Logo History:
The choice of the Reich eagle as Allianz’s logo, with the Munich Kindl and the Berlin Bear in the left and right bottom corners, pointed to the original and new location of the enterprise, although the specificity of these particularist elements was eliminated in 1923 when the logo was transformed to reflect at once the unity and the multiplicity of an expanded company. The new logo showed a single mother eagle encompassing three smaller eagles, and while the contours of the logo were to become “softer” and more appealing by the mid-1970s. The logo underwent a change again in the 90s with parallel 3 lines that depicted the 4 eagles.