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Marquee Collection#93 May 21, 2011

Posted by Gyaniz in Marquee Collection.
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Identify 3 and also connect the images:

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93

Ans: Corbett National Park

It was initially called Hailey National Park, named after Malcolm Hailey, 1st Baron Hailey (Pic 1), then renamed in 1954–55 as Ramganga National Park and was finally renamed in 1955–56 as Corbett National Park.

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Marquee Collection#91 May 8, 2011

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Identify the nations from the flags below & what’s peculiar about them:

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91

Ans.: Fictional Nations from the world of Tintin.

Flag and coat of arms of Syldavia (featuring a pelican)

Flag of San Teodoros (Green/Black with red circle)

Flag of Borduria (black with red circle and “moustache of Marshal Kurvi-Tasch” device)

These are all symbols of fictional nations from the Tintin universe.

Samsung signs on David Beckham, boosts its London 2012 Olympics marketing campaign May 5, 2011

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David Beckham is the new brand ambassador for Samsung. The firm has already agreed a deal to be the worldwide Olympic partner for wireless communication equipment. Commenting on the exciting marketing news to goal.com, Samsung vice-president Gyehyun Kwon spoke of his delight at agreeing terms with Beckham. He said: “David has been actively taking part in a number of initiatives to help young people around the world to enjoy a better life, while Samsung’s London 2012 marketing campaign will also place great importance on the value of engaging youth. “And to this end, we’re delighted that David will be supporting our goal to extend the Olympic Games spectator experience to fans throughout the world using our leading smart mobile technology.

The Body Shop eyes 60% growth signs Dia Mirza May 5, 2011

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The Body Shop is looking at adding 150 new exclusive outlets by 2014. At present the brand has 65 stores in 25 cities.The company has also for the first time roped in actress Dia Mirza as its brand ambassador. Apart from Korea, India is the only country where the firm has a celebrity to endorse its products.

McVitie’s biscuits sign Bipasha Basu and Shriya Saran as brand ambassadors May 5, 2011

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United Biscuits, the world’s third largest producer of biscuits has signed on Bollywood Superstar Bipasha Basu and leading South Indian actor Shriya Saran for endorsing its flagship brand McVitie’s in India. The first ever Digestive biscuit was created by a new young employee, Alexander Grant. The name Digestive was derived from its high content of baking soda as an aid to food digestion

Dr. Amar Bose gifts Bose Corporation to MIT May 2, 2011

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Dr. Amar Bose, founder of the Bose Corporation, has gifted his alma mater the majority shareholding in his corporation. The university will receive annual dividends to further education and research. Dr. Bose received his degrees at MIT and taught there until 2001. Dr. Bose received his bachelor’s, masters’ and doctorate degree from the university. His degrees were all in electrical engineering, he then served as a faculty member from 1956 up until 2001.

The new age vending by Pepsico and Coca Cola May 1, 2011

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Pepsi’s Social vending concept:

It allows you to access through a touch panel, buy a drink, gift a drink and be part of the pepsi refresh project.

Gyaniz Take: Nice innovation, but still cumbersome. Lets watch the video.

Coca Cola’s Friendship Machine:

Allows you to participate with friends to win an extra coke by getting a helping hand from one’s friend. Very engaging!

Gyaniz’s Take: Well executed. Would work great as a viral in any country. In India, the growing craze of Friendship day can be harnessed.

Coca Cola’s Happiness Machine:

What can cause more happiness than freebies. This campaign should have had left a very strong brand experience indeed.

Gyaniz Take: Thumbs up!


Your Take!!

Marquee Collection#90 April 30, 2011

Posted by Gyaniz in Marquee Collection.
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What are these and where are they used?

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90

Ans.: Hops –They are used primarily as a flavoring and stability agent in beer, to which they impart a bitter flavor.

Superman threatens to renounce US citizenship April 29, 2011

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After years of declaring he stood for “truth, justice and the American way,” Superman has provoked the ire of rightwingers by threatening to renounce his US citizenship.

In the latest issue of Action Comics, which went on sale on Wednesday, the Man of Steel decides to take the step after he intervenes in a protest against the Iranian government.

After the Islamic regime brands his non-violent protest as an act of war taken on behalf of the US president, the DC comic hero says he will renounce his citizenship before the United Nations.

“I’m tired of having my actions construed as instruments of US policy,” he says.